2025 by celia tsao

More dots? Let's connect!

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UX DESIGN x RESEARCH x BUSINESS x

Connecting the dots of my UX journey…

The bridge between business and design inspired my transition into research, shaping me into a detail-oriented and empathetic thinker.

ECG Device Testing

Usability Case Study

Usability Testing

Healthcare Tech

Corporate

Passcode

Passcode

Led and conducted 20+ usability test interviews to assess and improve healthcare technology design.

Starting my career in the fast-growing cybersecurity industry,

I adventurously explored the intersection of business and design in tech.

My interdisciplinary background and passion led me to MS HCDE @UW,

where I have been focused on exploring accessibility and healthcare.

SecBuzzer

Cybersecurity Dashboard Redesign

UX/UI Design

Startup

Information architecture

Redesign the information architecture to reduce cognitive load, boost engagement, and enhance users' responsiveness to cybersecurity events.

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Washington Park Arboretum

Marker + Route Planner App

UX Design

Accessibility

Design sprint

Collaborated with the Washington Park Arboretum to create accessible design that help people with mobility disabilities to navigate the park easier.

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Research Assistant

UW in collaboration with Philips (Ongoing)


Comparative AED device usability study with mixed-method data analysis.

Research Assistant

UW Medicine, Office of Healthcare Equity (Ongoing)


Community-led research to help developing Healthcare Equity Blueprint 3.0.

Master's in Human-Centered Design & Engineering

University of Washington | 2024-2026, Ongoing

UX Researcher

IPSOS | 2023-2024


Quantitative and qualitative research focused on UX and customer journey in healthcare technology, automobile, public transportation, and FMCG.

Assistant Manager, International Business & Design

Cyfoundry | 2021-2023


Led UX design in a business & marketing role + startup fundraising pitch presenter @PHX, SF & LA that enhanced and promoted cybersecurity products.

Product Marketing & Design Intern

Institute for Information Industry | Aug-Dec 2021


Conducted competitive & data analysis, HIPAA compliance research and content design for cybersecurity product marketing

How my experiences connect the dots…

Currently

Previously

I'm Celia👋—a UX enthusiast based in Seattle!

previously a researcher @Ipsos, business & design @tech startup,

currently a MS HCDE student at the University of Washington.

Hi there,