Celia Tsao is a visual thinker in UX research
focusing on information architecture and mental mapping
Celia Tsao is a visual thinker in UX research
focusing on information architecture and mental mapping
📍Based in Seattle (open to relocation )
Human-Centered Design & Engineering @University of Washington
currently working on digital accessibility remediation @UW-IT
📍based in Seattle (open to relocation )
Human-Centered Design & Engineering @University of Washington
currently working on digital accessibility remediation @UW-IT
What I bring to the table
What I bring to the table
With a business background in tech..
I think in both business and user mindset, back it up with research during stakeholder communication
Worked in both startup and corporate..
I am strong in navigating both ambiguity and structured systems with curiosity
I have researched across..
Healthcare tech, cybersecurity, automotive, public system, enterprise B2B, art museums, and public service areas
With a business background in tech..
I think in both business and user mindset, back it up with research during stakeholder communication
Worked in both startup and corporate..
I am strong in navigating both ambiguity and structured systems with curiosity
I have researched across..
Healthcare tech, cybersecurity, automotive, public system, enterprise B2B, art museums, and public service areas
Selected Work
A/B Testing Platform Usability Study
Uncovering user pain points in onboarding experience impacting 10000+ future experiments.
Usability Study
Evaluative Research
A/B Testing Platform Usability Study
Uncovering user pain points in onboarding experience impacting 10000+ future experiments.
Usability Study
Evaluative Research
Deepening Gen Z Museum Engagement
Collaborating with Seattle Art Museum to enhance engagement for GenZ visitors to drive more visits.
End-to-end UX
Research + Design
Deepening Gen Z Museum Engagement
Collaborating with Seattle Art Museum to enhance engagement for GenZ visitors to drive more visits.
End-to-end UX
Research + Design
Designing an Empathetic Path to Social Connection for Introverts
Reimagining social infrastructure with low-friction entry that enables connection for introverts.
Service Design
Generative Research
Designing an Empathetic Path to Social Connection for Introverts
Reimagining social infrastructure with low-friction entry that enables connection for introverts.
Service Design
Generative Research
High-Speed Rail Service Passenger Experience Research
Mapping how micro-frustrations across touch points compound over thousands user journeys.
Quantitative Research
Large-Scaled Study
High-Speed Rail Service Passenger Experience Research
Mapping how micro-frustrations across touch points compound over thousands user journeys.
Quantitative Research
Large-Scaled Study