CELIA TSAO

Data-informed UX researcher turning complex information into confident choices,
and proudly, a visual thinker in research

Data-informed UX researcher turning complex information into confident choices,
and proudly, a visual thinker in research

With a business background in tech..

I think in both business and user mindset, back it up with research during stakeholder communication

Worked in both startup and corporate..

I am strong in navigating both ambiguity and structured systems with curiosity

I have researched across..

Healthcare tech, cybersecurity, automotive, public system, enterprise B2B, and public service areas

With a business background in tech..

I think in both business and user mindset, back it up with research during stakeholder communication

Worked in both startup and corporate..

I am strong in navigating both ambiguity and structured systems with curiosity

I have researched across..

Healthcare tech, cybersecurity, automotive, public system, enterprise B2B, and public service areas

SELECTED PROJECTS

OPTIMIZELY | EVALUATIVE USABILITY RESEARCH, 2025

A/B Testing Platform Usability Study

Uncovering user pain points in onboarding experience impacting 10000+ future experiments.

SERVICE DESIGN | GENERATIVE RESEARCH, 2026

Designing an Empathetic Path to Social Connection for Introverts

Reimagining social infrastructure with low-friction entry that enables connection for introverts.

IPSOS | LARGE-SCALED QUANTITATIVE RESEARCH, 2023

High-Speed Rail Service Passenger Experience Research

Mapping how micro-frustrations across booking, stations, and onboard touch points compound over thousands user journeys in a nation's largest high-speed rail service design.

COMING SOON

SEATTLE ART MUSEUM | END-TO-END UX PROJECT, 2026 (ONGOING)

Designing for Museum Engagement with AI

Collaborating with Seattle Art Museum to enhance engagement for GenZ visitors to drive more visits.

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More dots? Let's connect!

© 2026 CRAFTED BY CELIA