celia tsao 
Celia is a visual thinker in mixed method UX research focusing on information architecture and accessibility.
2026
UX Researcher @ Amazon
IT Digital Accessibility @ UW-IT
Graduate UX Researcher & Designer@ Seattle Art Museum
Prev.
UX & CX Researcher @IpsosEducation
University of Washington
Master of Science
Human Centered Design and Engineering
Human Centered Design and Engineering
selected projects
Improving the usability and information hierarchy of a complex A/B testing platformModerated usability sessions with 7 nontechnical users in under 8 weeks surfaced 14 usability issues and informed the product roadmap.
Streamlining the workflows of a cloud based B2B cybersecurity platformRedesigned the information architecture of a network detection and response dashboard so security teams find critical information faster.
Deepening Gen Z engagement at the Seattle Art MuseumResearch and design to make museum visits more social and shareable for Gen Z, using an AI assisted research process.
How feature design shaped behavior and engagement with AED devicesComparative usability study of 4 on market AED devices with more than 80 participants, using mixed method data analysis.
Designing an Empathetic Path to Social Connection for IntrovertsReimagining social infrastructure with low friction entry that enables connection for introverts through a service design thinking lens and approach.