Celia Tsao
A UX researcher, designer, adventure chaser, renaissance art enthusiast based in Seattle.
Previously a researcher @Ipsos, business & design @tech startup, currently a MS HCDE student exploring XR, healthcare tech, and accessibility at the University of Washington.
Selected Projects
Optimizely A/B Testing Platform Usability Case Study
RESEARCH, 2025
Conducted 7 usability test interviews to assess and enhance A/B testing platform user experience.
SecBuzzer Cybersecurity Dashboard Redesign
DESIGN & RESEARCH, 2022
Redesign the information architecture to reduce cognitive load, boost engagement, and enhance users' responsiveness to cybersecurity events.
2022
Celia Tsao
A UX researcher, designer, adventure chaser, renaissance art enthusiast based in Seattle.
Previously a researcher @Ipsos, business & design @tech startup, currently a MS HCDE student exploring XR, healthcare tech, and accessibility at the University of Washington.
Selected Projects
Optimizely A/B Testing Platform Usability Case Study
RESEARCH, 2025
Conducted 7 usability test interviews to assess and enhance A/B testing platform user experience.
SecBuzzer Cybersecurity Dashboard Redesign
DESIGN & RESEARCH, 2022
Redesign the information architecture to reduce cognitive load, boost engagement, and enhance users' responsiveness to cybersecurity events.
2022
Celia Tsao
A UX researcher, designer, adventure chaser, renaissance art enthusiast based in Seattle.
Previously a researcher @Ipsos, business & design @tech startup, currently a MS HCDE student exploring XR, healthcare tech, and accessibility at the University of Washington.
Selected Projects
Optimizely A/B Testing Platform Usability Case Study
RESEARCH, 2025
Conducted 7 usability test interviews to assess and enhance A/B testing platform user experience.
SecBuzzer Cybersecurity Dashboard Redesign
DESIGN & RESEARCH, 2022
Redesign the information architecture to reduce cognitive load, boost engagement, and enhance users' responsiveness to cybersecurity events.
2022
Connecting the dots of my UX journey…
Starting my career in the fast-growing cybersecurity industry, I adventurously explored the intersection of business and design in tech. The bridge between business and design inspired my transition into research, shaping me into a detail-oriented and empathetic thinker. My interdisciplinary background and passion led me to MS HCDE @UW, where I've been exploring accessibility, healthcare, and A/B testing.
Aug 2025 – Present
IT Accessibility Assistant, UW IT Information
Jun 2025 – Aug 2025
UX Research Intern, Ideatrix Cog AI Lab
Game playtest UX research and testing, collaborating with game developers to design 3D game app using Unity.
Jan 2025 – Jun 2025
Graduate Research Assistant, UW Direct Research Group
Community-led research to help developing Healthcare Equity Blueprint 3.0.
Comparative AED device usability study with mixed-method data analysis.
April 2023 – May 2024
CX Researcher, Ipsos
Quantitative and qualitative research focused on UX and customer journey in healthcare technology, automobile, public transportation, and FMCG.
Dec 2021 – Jan 2023
Assistant Sales & Marketing Manager, Cyfoundry
Led UX design and research in a business & marketing role + startup fundraising pitch presenter.
Aug 2021 – Dec 2021
Product Marketing & Design Intern, Institute for Information Industry
Conducted competitive & data analysis, HIPAA compliance research and content design for cybersecurity product marketing.
Connecting the dots of my UX journey…
xxx
Aug 2025 – Present
IT Accessibility Assistant, UW IT Information
Jun 2025 – Aug 2025
UX Research Intern, Ideatrix Cog AI Lab
Game playtest UX research and testing, collaborating with game developers to design 3D game app using Unity.
Jan 2025 – Jun 2025
Graduate Research Assistant, UW Direct Research Group
Community-led research to help developing Healthcare Equity Blueprint 3.0.
Comparative AED device usability study with mixed-method data analysis.
April 2023 – May 2024
CX Researcher, Ipsos
Quantitative and qualitative research focused on UX and customer journey in healthcare technology, automobile, public transportation, and FMCG.
Dec 2021 – Jan 2023
Assistant Sales & Marketing Manager, Cyfoundry
Led UX design and research in a business & marketing role + startup fundraising pitch presenter.
Aug 2021 – Dec 2021
Product Marketing & Design Intern, Institute for Information Industry
Conducted competitive & data analysis, HIPAA compliance research and content design for cybersecurity product marketing.
Connecting the dots of my UX journey…
Starting my career in the fast-growing cybersecurity industry, I adventurously explored the intersection of business and design in tech. The bridge between business and design inspired my transition into research, shaping me into a detail-oriented and empathetic thinker. My interdisciplinary background and passion led me to MS HCDE @UW, where I've been exploring accessibility, healthcare, and A/B testing.
Aug 2025 – Present
IT Accessibility Assistant, UW IT Information
Jun 2025 – Aug 2025
UX Research Intern, Ideatrix Cog AI Lab
Game playtest UX research and testing, collaborating with game developers to design 3D game app using Unity.
Jan 2025 – Jun 2025
Graduate Research Assistant,
UW Direct Research Group
Community-led research to help developing Healthcare Equity Blueprint 3.0.
Comparative AED device usability study with mixed-method data analysis.
April 2023 – May 2024
CX Researcher, Ipsos
Quantitative and qualitative research focused on UX and customer journey in healthcare technology, automobile, public transportation, and FMCG.
Dec 2021 – Jan 2023
Assistant Sales & Marketing Manager, Cyfoundry
Led UX design and research in a business & marketing role + startup fundraising pitch presenter.
Aug 2021 – Dec 2021
Product Marketing & Design Intern,
Institute for Information Industry
Conducted competitive & data analysis, HIPAA compliance research and content design for cybersecurity product marketing.
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